blueY splice Xanthous

blueY splice Xanthous

© Sabari Ganesh; “All Rights Reserved” 
authorsabariganesh@gmail.com

 https://sarahah.top/u/authorsabariganesh

            The sublime masculinity and empyreal lordship of nature over all its life forms, including human race is inherent in every sense but in an implicit manner. Nature has always impressed mankind with its spectacular array of colours, textures and fragrance. Among all the colours in the palette of nature; though the intellect of man has accorded every colour specific significance based on a chosen theme; the colour 'Green' stands tall and handsome as the only colour chosen by nature to represent it in all grandeur and glory.

            The colour Green commands much significance due to the grievous issue of environmentalism. Rising population, burning fossil fuels, and deforestation are the terzetto threats that impinge the health of the planet. The superiority of humans among all the life forms on earth is due to the incidence of the sense of discrimination. The effect is the choice to decide between the easy and the just method in performing any activity. Man has always misused the sense of discrimination by being retroactive.

            Efforts of man and the resultant scientific developments has been remarkably myopic in perceiving the impelling detrimental effects of disturbing nature. The deposits that have been chosen by earth to remain under its cover are excavated by man and put to use in the name of development. The deadly duple combo that hurts people and the planet is the burning of coal for electricity and gasoline for transportation. The combustion of natural resources to be used as fuel exhausts thrice their quantity of oxygen.

            Deforestation, desertification, defilement are the prime vexations that threaten the survival of every life form on earth. Use of chemical fertilizers as a means to fulfill the agricultural demands of ever proliferating human population has gravely threatened the ecological balance and the natural food chain. Development of industries, related wastes, and synthetic products resulting in landfills, global warming; profaning the atmosphere and water bodies has rendered most of the species of other life forms extinct.

            The real estate construction activities of man to satiate exponential demands of nuclear families; in the name of development impelling encroachment imperil nature. Buildings are lasting entities that demand electricity and potable water; generate wastes and the consequential carbon-dioxide emissions exert a negative impact on the environment. Studies state that an equal quantity of carbon-dioxide is added to the atmosphere in the process of manufacturing cement.

            The exhaustion of oxygen and heaving carbonic gases in the atmosphere is a well established potent threat to the conducive environment suitable for human life. Trees are the only source of free oxygen due to photosynthesis; and water as rain that would balance the carbon cycle to sustain life. The scientific developments and materialistic comforts as elements of modernisation are insidious and pernicious. Real development and progress is in ensuring that the basic essentials of human sustenance are free and galore.

            Industrial development in its efforts to enhance the comfiness of materialistic life has resulted in water becoming a business commodity; no element of surprise if it becomes the case with oxygen too. The prime reason is the profligate misuse of oxygen by manufacturing establishments that is capable of sapping atmospheric oxygen. Going green is no longer a matter of preference or an element of extravagance but an unavoidable obligation of every stake holder of the society as an ineludible ethical conscientiousness to preserve nature.   

            Human race despite its diversity, as one entity has obstinately paraded from free, unclaimed and surplus water to packaged, ozonised drinking water. Prudence is in reversing this stride by increasing the green cover of the earth; else the day of canned oxygen is a proximal reality. The focus of the efforts of every individual and the management of every establishment must be to reduce, reprocess and reclaim thereby minimise wastes and conserve the existing natural resources.

            The endeavour of companies going green transcends the publicity of the positive image gained out of the crusades of corporate social responsibility; as an ineluctable attempt to save one's own assortment on this planet. The efforts of the governments too must provide an impetus to research activities that bring down to the reach of the common man renewable and clean energy to sustain development. The efforts in going green without forsaking development demands astute and perspicacious decision making by the leaders of the society.

            Companies investing in research to churn out ecologically amicable products reign the future. Such products that claim to preserve nature with tangible scientific evidence is the future of a firm's competitiveness in an era of saturation of brands. The ethical stance of any corporate enterprise must inescapably focus on people and planet to reap profits; else fade away in obsolescence. The evaluation parameters of a corporate endeavour is based on the perceived economical, environmental and élite benefits to the enunciated target segment.

            The effectiveness of the reverse channel system is inevitable for companies to position themselves as an ecologically conscious entity. The roles of the traditional buyer and seller are swapped which in effect integrates the allied and supplementary industries. The outcome is a reduction in the price of the products by cashing in the savings on virgin raw materials. Innovation, and creativity in application is a prerequisite to vouch the quality of products manufactured from redeemed discarded elements of primary products.

            For instance; bagasse - the waste product of crushing sugarcane to manufacture sugar; used as a raw material to manufacture paper is the result of creativity in application that conserves forest. Innovations in flexible packaging like transparent barrier films, shrink packaging technique, intelligent packaging systems incorporating ethylene/moisture/oxygen scavengers; humidity indicating cards; and edible coatings are eco-friendly that chop down a major chunk of rigid packaging and its associated waste generation.

            Informing and educating the consumer on the individual and societal benefits of the initiatives taken by the company towards going green is a vital prerequisite that ascertains demand. The direct channel of communication between the consumer and manufacturer powered by technology and the linked integrated transport systems that lower the cost of logistics; are tools that keep a check on the cost factors; enabling competitive pricing of the product with its 'non-green' rivals.

            The future belongs to Viridity and Verdure; the progeny of Bluey and Xanthous. Our ability and sensitivity to adapt and pelt along; chumming up the successors, in the natural possible way shall ensure our survival and prosperity. The sooner, the better. May everyone of us prove our sensibility by befriending Viridity and Verdure!