Personal Branding

Personal Branding

© Sabari Ganesh; “All Rights Reserved” 
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            Planet earth has witnessed multitude variety of life forms even before the existence of humans. The phenomenal success of humans in achieving rapid development, evolution and edification could not be met by any other. The ability of man to unite and function as a huddle is the unique substratum of refinement. Propelled by the incisive ability to precise communication, the fundamental attribute is the focus to create value for the entire team. Distinguished efforts of man along this sphere of activity are now termed Personal Branding.

            The primal requisite to any effort on personal branding is the psychological aptness to consecrate the resources within one’s reach and command in the betterment of others. Contemplated efforts to position one’s professional and personal self as unique as possible in the light of positive value addition to the society observes the advent of personal branding. The palpable result is the identification and development of specific qualities and virtuosities in oneself as potential secernments amidst competition to elevate positive identity of worth and regard in the guild.

            An ingrained professional and personal individuation instilling perceptions of prominence, based on skills with a chiselled utility to the target segment of the social club open up the doors to constructive considerations. Consequence is inspiriting sensible professional sympathies amidst huddlers to focus upon progress and development of every entity concerned. On the personal front, consolidation of core competencies in a professional to sync with the nature of the person confers psychological contentment and economic success.

The effort of branding a person is inevitable and predictable. Calculated efforts initiated by the person proactively would grant a more positive brand image, than to remain profligately branded by the social circle depending upon the raffish perceptions of one’s psyche, behaviour and routine. Elements of branding include an engaging peripheral manifestation of personality; ruminated intents and aspirations that accord to one’s sketch of activities; the instinctive and evolved endowments, acquisitions and competencies that collectively demonstrate a unique value proposition to escalate the positive impression in the minds of the audience.

The chartered trajectory of personal branding is the ability to create a meaningful link of relevance with the audience; while remaining focused on one’s own value system. The blatant fact remains that the act and effort of branding oneself is no surrogacy to incompetency or a deviant itinerary to accomplish goals. The success of personal branding efforts is directly proportional to the establishment of trust, significance and relevance in the minds of the prospects. The critical element of success in branding oneself is to remain authentic to the real person that one is naturally, than designing an imaginary illusion of perceptions in the minds of the audience.

            Harnessing the trust and conviction of the professional circle in one’s abilities through efforts of personal branding is a double-edged sword that could prove to be sinisterly obnoxious if the projected image is deliberate, sly, shallow and larger than life. The essentiality of the appropriateness of the projected image to sync with the real person and professional; as well as the market with regard to the values and benefits shall provide a phenomenal impetus to the professional. Relevance of values and skills to the dynamics of the demand of the market is a preemptive requisite.

            Personal branding efforts of any kind are dynamic in nature so as to remain pertinent in the dissertation of the deepening dynamics that decree and determine demand. It is hence an imperative precondition to remain updated on the a la mode emerging trends in one’s industry or diligence. Advancement of associated adapted adeptness ameliorating professionalism that sync with demand and apperceived appraise ascertains one’s authenticity. The result is an incisive voluble content that broaches a momentous conversation stimulating sensible and sensitive professional affinity.

            Personal branding delves rich and thick as one's professional focus and promise of performance vouching aspirational growth and integrative progress. The use of genuine communication and legitimate substantiation is a fundamental ingredient. Also, the proliferation of communication platforms demand ineluctable astuteness in a professional on the choice of the appropriate medium and type of communication that would exploit the reach to one's professional guild. The resultant is a positive reinforcement on the demand authors to focus on the creation of a fertile and prolific substratum of mutual betterment and furtherance.

            The precision in presentation and persuasion pleaching positive stimulants effectively trivialises the rate of errors and trials, to collective success thereby providing prodigious progress and prosperity. Actuation of personal branding efforts is the choice and development of skills and passion that complement the assortment and add positively to the professional whole kit. However, the inevitable confinement of the professional to a certain degree of specificity demands an unambiguous synchrony between the natural person upon which the professional has been engraved.

            The act of personal branding is a conscientious art that would effectively escalate a professional to leadership levels, if adequately supplemented by sensible interpersonal skills and appropriate societal behaviour. Personal branding is here to stay in supremacy owing to the shrinking of the world as one global village and borderless movement of talent and treasury. The success of a professional shall soon be determined by the level of commitment and determination in one's efforts to personal branding. The defined future!